Caution: If you're going to redesign something that is a cult cultural classic, make sure to do your homework. This is a student redesign for Żubrówka, which is a Polish vodka that has a piece of bison grass inside the bottle. The flavor is sweet and smooth, almost delicate in nature. This student made several HUGE mistakes. Number one: spell the project right! Accents might not be big in American culture, but not using accents in Polish can completely change the meaning of a word.
Number two: Don't cover up the most unique part of the product! The grass is what makes this vodka distinct. You see this on a shelf, you wouldn't even know what the hell it is.
Number three: Don't bullshit. The student claimed the concept behind the design was that these unique bison in the woods of Poland leave these footprints so she wanted to use an imprint-like design. Just because this has something to do with bison don't mean that you have to include bison. The concept completely contradicts everything the vodka is about. Delicate, like the grass. There is no burn. And yet you use something harsh.
Very frustrating!
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It's important that when designing you are essentially an international designer. Read up people. It's like car companies. Take for example the Buick LaCrosse. Seems harmless. Too bad in French it translates to "Buick Jerking Off." Smart. Make sure you know your demographic before you sell them an insult!
More bad car names?
Ford Pinto—Ford Penis in Portuguese
Mazda LaPuta—Mazda Whore in Spanish
Toyota Fiera—In Puerto Rican, Toyota Ugly Old Woman
Rolls Royce Mist—Rolls Royce Pile of Shit in German
Seriously. Technically this isn't really the designers fault. Marketing. Design and marketing go hand in hand, but somewhere in there someone should have caught this!
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